Rubicon
Software that fits how you work
Describe the tool your business needs. Have it running in 30 minutes, connected to the systems you already use.
Every business has a list like this
Someone spending hours on tedious tasks like finding prospects, researching them, and drafting emails
Software you pay $700 a month for and barely use
A process that only works because one person knows it
Something you've said "we should have a tool for this" about more than once
None of these are hard problems. They just never get built.
AI can write the code. That's not the hard part.
Connecting it
A useful tool has to read and write from your CRM, your inbox, your invoices. With the right permissions for each person. That's real engineering work.
Explaining your business to it
AI doesn't know what "closed" means in your pipeline, or who can approve a discount. Someone has to teach it. For every new tool, again.
Keeping it working
These tools break quietly. A field gets renamed, the tool stops working, nobody notices for a week. Someone has to own that.
All the big tech companies have spun up well-funded internal teams to do exactly this. But most small to mid sized businesses will not be able to invest similar resources.
Things you could have by lunch
A lead finder
Searches for prospects matching your criteria and uses AI to help draft outreach emails, ready for your review.
An inventory tracker
Watches stock across your systems, flags what's running low, and preps the reorder for you to approve.
A quote builder
Takes a customer request and turns it into a priced quote using your actual products and pricing rules.
A scheduling assistant
Handles the back-and-forth of booking jobs or appointments and keeps your calendar and your customers in sync.
A review responder
Watches for new customer reviews and drafts a reply in your voice for you to approve.
Each of these is a few sentences to describe. Off-the-shelf versions exist, but they weren't built for how you work.
Who we are
A small team out of Microsoft, Meta, Palantir, Peregrine, and McKinsey. Wharton, CMU, and Vanderbilt before that.
We started Rubicon because every business, not just the biggest ones, should get the full benefit of AI. That starts with owning the software your business runs on.
Start with a two-week pilot
We map one part of your business and build the first tool with you. If it's not useful, you'll know in two weeks.