For small and mid-sized businesses

Software built from scratch for your company.

Tell us the work your team still does by hand, and we build the app that handles it. It doesn't stop there — you get a workspace that runs it, wires it into the systems you already use, and grows one app at a time.

Book a call See how it works

No implementation fees. If the first app isn't useful to your team within two weeks, that month is on us.

Came in this week 

 
 
Rubicon
 
 
P 
Your workspace · 7 apps
~1 weekTo your first live app
$0Implementation fees
2 weeksUseful, or refunded
100%Source code yours
How it works

One workspace. App by app.

Three things happen in order: your workspace goes up, the first app starts doing the work, and you decide what it's allowed to do.

Step 01

Your workspace

Your company's workspace is hosted at yourcompany.onrubicon.com. Every app in it was built to solve a specific problem for you, and you control what each one does. Your whole team logs in and uses them.

Your addressyourcompany.onrubicon.com, in any browser
Your peoplea login each, with the access you set
Your dataa database nobody else's company touches
Your workspaceWatch it run
yourcompany.onrubicon.com
Workspace
Apps
Inbox3
Scheduled work
Activity
Your company
People & access
What it costs
What changed
Signed in

Your apps

SUN 11:58 PMno one signed in
Runs on a schedule · 0 of 4 jobs donewaiting for Monday
IInvoice chaserLive

Nudges customers who haven't paid yet.

waiting
QQuote builderLive

Turns call notes into a priced quote.

waiting
MMonday numbersLive

The weekly report, ready first thing.

waiting
What it replaced$0/mo
Portal subscription$740/mo
Doc scanning add-on$120/mo
Data-entry contractor$1,600/mo
Step 02

One app at work

Inside the apps, AI does the tedious part — reading, sorting, drafting, filling things in — with your people in the loop as much as you want them to be. The app plugs into whatever you already run. Connecting it is our job, not a box you have to tick before calling.

It readsyour accounting + email
It proposesa reminder per late invoice
You approveanything over $5,000
Invoice chaser · liveWatch it run
yourcompany.onrubicon.com/u/invoice-chaser
Late invoices
Reminder drafts
Approved & sent
Activity
← All apps

Late invoices

Connected to accounting + email$0
Marcus, by hand0:00
still going…
Invoice chaser0:00
 
47 overdue accounts, read one by one47
Chase now0 
Leave alone0 
Ask Marcus0 
Step 03

You stay in control

Every app is private to your company. You decide who can use it, what it's allowed to touch, and which actions need a person to say yes first. Everything it does is written down, and every version is kept.

Privateto your company, with no shared anything
Recordedwhat happened, and who approved it
Reversibleevery version kept and restorable
ControlsWatch it run
yourcompany.onrubicon.com/admin
← Back to apps
Overview
Summary
Apps7
What it costs
Control
Needs approval1
People & access
What apps can touch18
Record of what happened
Ddana@yourcompany.com
ADMINISTRATOR
Controls / Invoice chaser1 needs you

Invoice chaser

HeldBrightline Dental · $9,840over your $5,000 limit
0 caught this quarter
Every action, and who is on the hook for itkept forever

The first app solves one problem. Each app after that builds on the same workspace, the same connections, and the same knowledge of how your company runs.

What you get

Everything, for one monthly number

One relationship, not a project with an end date. No line items, no change orders.

01

Your workspace

All your apps at yourcompany.onrubicon.com. A login for each person. You decide who can see and do what.

02

The builds

New apps, and changes to the ones you already have. You ask, we build. No implementation fees.

03

The connections

Hooked into the systems you already use, and kept working when those systems change underneath you.

04

Hosting and upkeep

We run everything and fix what breaks. There's nothing to hand over, because it's live and we operate it.

05

Ownership

The apps are yours, including the source code. If you ever leave, you get the code and a running copy in a cloud account you own, along with your data.

06

A direct line

The phone number on this page reaches the people who write the code. Not a queue, not a rep.

07

The floor, built once

Hosting, logins, permissions, a record of every action, backups and model upgrades come with the workspace. They're built once and every company runs on them, which is why you're not paying to have them built for you.

08

It gets cheaper to keep going

The first app takes about a week. The fourth takes a couple of days — your systems are already connected and your rules are already written down. The workspace does that work once.

09

Improvements you didn't ask for

When we make the platform better for one company, every workspace gets it. You don't request it, schedule it, or pay for it — the same way your phone gets a better camera without you buying a new one.

Why custom

Made for your version of the work, not the average version

Most business software is built for the average company. Teams end up bending around it, then filling the gaps with spreadsheets and re-typing. Rubicon apps start from how you actually operate — the steps you really follow, including the exceptions nobody ever wrote down. There's no generic product underneath being configured to fit.

A custom project gives you one finished tool. Rubicon gives your company a place where its software keeps growing.

AI does the work inside your apps — and helps us build those apps faster.

The AI question

Instead of buying six AI tools

The usual path is an AI notetaker, an AI chatbot, an AI writing assistant, and a subscription nobody logs into. Each one has to be bought, connected, and taught to your team. Rubicon puts AI where the work already happens — inside an app your people open anyway.

It will work

We build it, run it on your real workflow, and hand it over when it does the job. If it doesn't, it isn't finished.

Nothing to implement

No rollout, no training week, no integration project. We do the setup and the connecting. Your team opens a link.

It doesn't go stale

When a better model comes out, we swap it in underneath. You don't renegotiate anything or learn a new tool.

A 40-person company should run on software as good as a 40,000-person company's.

That gap is the only reason this company exists. Closing it, one business at a time, is the whole job.

Getting started

Start with the workflow that costs you the most

Most companies already know which one it is. It's the thing someone dreads on Monday.

The first call

A call with the people who build it

We talk through what's top of mind for you and your team — usually the tasks people dread, or wish there were a tool for. Together we map how the work happens today and where the time actually goes.

One week later

Live in about a week

Your workspace is up with the first app, connected to the systems you already use. A first app is one workflow; bigger or heavily-regulated work takes longer, and we'll say so on the call.

From there

Then the next one

You point us at the next workflow whenever you're ready. Over time everyone hands off the tedious parts of their job and gets back to the work they were actually hired for.

Who builds it

You talk to the people who build it

No account manager, no offshore team, no ticket queue. The person on your first call is the person who writes your software, and the same person is still on it a year later.

We've spent the last several years building systems inside large organizations at Palantir and shipping AI-agent products at Microsoft — the kind of engineering that normally only exists at companies with a hundred developers on staff. We do it for companies that were never going to hire one.

Small is the point. It's what makes it possible to build the thing you actually described, in the week after you describe it, instead of the thing that survived four rounds of scoping.

Where we've built before
Microsoft Palantir Meta The Wharton School Vanderbilt University
Before you call

Things owners ask us

Anything else on your mind? Call 732-318-1297 and you'll get someone who builds it.

Answer

Still not answered? Call 732-318-1297.

Taking on new companies

Tell us the workflow that costs you the most

First call this week. Your workspace and first app go live about a week later.

Book a call 732-318-1297

There's no implementation fee, so there's nothing to lose up front. If the first app isn't useful within two weeks, that month is on us.

P.S. If you already know the workflow, put it in the last box. We'll come to the first call with a plan for it.

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